Making Sense of the Square-GoDaddy Partnership
Square (SQ) has now added GoDaddy (GDDY) as an integration partner, putting it on a partnership list that already includes brands like Eventbrite and SAP SE (SEP). GoDaddy, a provider of website design and hosting services that are aimed at SMBs (small and medium businesses), said it closed 3Q17 with over 17 million customers globally. The partnership between Square and GoDaddy involves bringing Square’s payments processing service to GoDaddy’s mobile website builder tool known as GoCentral.