Why Baozun Stock Was Tumbling Today

Shares of Baozun (NASDAQ: BZUN) were getting hammered today as the Chinese e-commerce company reported disappointing results in its third-quarter earnings report, showing that growth essentially ground to a halt and it reported its first adjusted quarterly loss as a public company. The company cited a number of headwinds for the slow growth, including a weaker macro environment and softer consumer sentiment. Other Chinese e-commerce companies, like Alibaba, also reported slower top-line growth, but Baozun's results were much weaker than its peers.