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Why Facebook Delayed Roll-Out of New Checks for UK Political Ads

Why Facebook Delayed Roll-Out of New Checks for UK Political Ads

Facebook (FB) has delayed the rollout of a requirement that people or organizations buying British political ads on its platforms verify their identity and disclose who is funding the campaigns. The political ad identity check requirement had been scheduled to take effect on November 7 and become a mandatory condition to be met before political ads aimed at British citizens could be allowed to run on Facebook networks. Facebook said it was delaying the rollout of the political ad check to allow it time to improve its vetting process so it cannot be abused.