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Wayfair’s Rising Costs Are Leading to Ballooning Losses

Wayfair’s Rising Costs Are Leading to Ballooning Losses

Can Wayfair Stock Continue Its Momentum? Online retailer Wayfair (W) has been witnessing rising expenses as it expands its business operations, especially international expansion and enhancing brand awareness. In the second quarter, Wayfair hired 960 net new employees across its merchandising, technology, and marketing operations.