Here’s What Happened after Amazon Hiked Its Monthly Prime Fees
In January 2018, Amazon (AMZN) raised its monthly Prime membership fee 18% to $12.99, but it kept its annual fee at $99. This price hike was viewed as an attempt by Amazon to get customers to sign up for the annual plan, as customers opting for the monthly plan could end up paying $156 per year under the new rates. Annual subscriptions make Amazon’s membership-fee revenue more predictable.