How Will AT&T’s Video Streaming Service under WarnerMedia Unfold?

AT&T (T) is planning to introduce a new direct-to-consumer streaming video service under WarnerMedia in the fourth quarter of 2019. It has the potential to be a direct competitor to Amazon’s Prime Video, Netflix (NFLX), and Walt Disney Company’s (DIS) forthcoming streaming service. Such a plan could expand AT&T’s existing portfolio of video streaming services that already includes WatchTV and DIRECTV NOW. Based on Future Market Insights report, the global market for subscription video-on-demand (or SVOD) services such as Netflix and AT&T’s DIRECTV NOW is growing steadily.