How Verizon Is Trying to Consolidate Its Subscriber Base

Verizon (VZ) recently introduced a service called MyNumbers, which allows its wireless customers to work with up to five phone numbers on a single handset, making it easy for people to have separate numbers for personal, business, and other uses without having to carry around multiple phones. Although MyNumbers mostly sees Verizon catching up to the competition because T-Mobile (TMUS) and AT&T (T) have already launched their variants of the service, it could help Verizon boost its customer retention. Under Verizon’s MyNumbers service, each added line is charged at $15 per month, which looks cheaper than buying a separate device for each use even for those customers who upgrade their handsets regularly.