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Cheap Chinese Beer Won’t Refresh Heineken

Cheap Chinese Beer Won’t Refresh Heineken

Heineken NV could hardly be blamed for having a bit of an inferiority complex about Anheuser-Busch InBev SA. Nowadays, AB InBev sells nearly three out of 10 liters of beer consumed globally. Heineken may account for another 8 percent of the global market, but it remains a distant competitor to its rival across the border in Belgium.