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Apple’s App Store facilitated $1.1 trillion in sales in 2022: Study

Apple’s (AAPL) App Store facilitated some $1.1 trillion in sales in 2022, according to a report by Analysis Group. The study, which Apple funded but was compiled independently by Analysis Group, found that App Store sales have skyrocketed 116% since 2019 when the marketplace facilitated $519 billion in sales.

Importantly, the report states, more than 90% of the $1.1 trillion came from sales that did not happen via the App Store itself, meaning Apple didn’t collect commissions on them. According to the study, those sales included items such as subscriptions to newspapers purchased on third-party websites, as well as physical goods and services purchased through apps.

In fact, the report states that 81%, or $910 billion, of those total sales came in the form of physical goods and services.

Apple faces intense scrutiny over its App Store practices around the world. The company currently collects between a 30% and 15% commission on app purchases, in-app purchases, and in-app subscriptions.


Regulators around the world, however, have criticized Apple’s policies, Google (GOOG, GOOGL) has similar rules around its own app store, and are increasingly pressuring the company to open up its platform to third-party marketplaces or purchase options.

FILE - An Apple logo adorns the facade of the downtown Brooklyn Apple store on March 14, 2020, in New York. An appeals court on Monday, April 24, 2023, upheld Apple's exclusive control over the distribution of iPhone apps in a ruling that rejected the latest attempt to force one of the world's most powerful companies to dismantle the digital walls protecting its most lucrative product. (AP Photo/Kathy Willens, File)
A new study says that Apple facilitated $1.1 trillion in sales via its App Store. (AP Photo/Kathy Willens, File) (ASSOCIATED PRESS)

According to The Wall Street Journal, the Justice Department is probing potential antitrust violations related to Apple’s App Store.

The EU, meanwhile, has introduced the Digital Markets Act, which requires Apple to allow third-party app payment options and for users to be able to download apps from third-party stores. Lawmakers in the US have also discussed beefing up antitrust laws to better target Apple’s App Store, but the move has never come to fruition.

The Analysis Group study found that an average of 650 million visitors access the App Store each week, with users downloading an average 747 million apps each week in 2022. The digital storefront, the report found, has 1.2 million apps in total.

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The vast majority of the $1.1 trillion in sales Analysis Group reported came from general retail sales, which topped $621 billion in 2022. That was followed by travel sales, which hit $102 billion.

China generated the lion’s share of sales last year, the report found, bringing in $570 billion, the bulk of which came from general retail. The US added $273 billion, while Europe and the rest of the world notched $119 billion and $160 billion, respectively.

In addition to overall sales via the App Store, the Analysis Group report also found that Apple has rejected more than 950,000 apps for privacy violations and prevented $5 billion in fraudulent transactions since 2020.

Daniel Howley is the tech editor at Yahoo Finance. He's been covering the tech industry since 2011. You can follow him on Twitter @DanielHowley.

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