The global customer relationship management market size is projected to surpass around USD 170 billion by 2030 and is expanding growth at a CAGR of 13.3% from 2022 to 2030.
London, May 16, 2022 (GLOBE NEWSWIRE) -- According to Precedence Research, the global customer relationship management market size was accounted at USD 61.57 billion in 2021. The North American market will dominate the market size during the forecast due to an increase in the competitiveness, amongst the service providers and the fast-developing businesses the demand for this software is expected to grow. The use of advanced technology is also expected to give a boost to the market. As many major market players are located in the North American region in the US, the US market is expected to show a great growth during the forecast. There shall be a steady growth in the Latin American markets. As there is a rising demand for software's in the industrial sectors like the healthcare, retail and BFSI.
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The Asia Pacific market is expected to grow rapidly during the forecast. There is a high demand for the CRM in this region. Due to increased adoption of new technologies, the demand for the CRM software's has increased in the Asia Pacific region. The retail industry poses a high demand for the CRM market in the Asia Pacific region. Countries like Japan, India, China and Southeast Asia have different demographics and all of these reasons are expected to give a boost to the CRM market. As there is digitalization across the world, the Middle Eastern African countries are also expected to adopt this technology. In order to provide customer details, security and customer experience to the already existing customers and the new customers. The companies in this location are also adopting the technology.
Scope of the Report
Market Size in 2020
USD 61.57 Billion
Revenue Forecast by 2030
USD 170 Billion
13.3% from 2022 to 2030
Fastest Growing Market
Salesforce.com, Inc., Oracle Corporation, ADOBE INC., SugarCRM Inc., Insightly Inc., Microsoft Corporation, SAP SE, Zoho Corporation Pvt. Ltd, Copper CRM, Inc., Creatio
On the basis of the component used, the software segment dominated the CRM market and it is expected to grow during the forecast. There is an increased adoption of the CRM software as it helps in gaining strategic and competitive advantage. The software is able to provide strong customer retention. The software segment also helps in acquiring new customers and retaining those customers from the industrial verticals.
On the basis of the deployment mode, the cloud-based segment is expected to grow during the forecast. As there is an increasing demand for customer relationship management software in small and medium scale organisations which prefer the cloud deployment.
The Asia Pacific market is expected to show the highest growth during the forecast due to strong economic growth and developments in the businesses.
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In order to increase the customer base, the CRM is expected to be in demand. The CRM software help in lead generation and retention of the customers. So, the demand for these software's is expected to grow during the forecast. The businesses are able to have sales automation, lead generation and retention facilities and also support provided by these software's. So, there is optimum utilization of resources and increase efficiency. Due to the digital transformation across donations, many industries are adopting the CRM software's. The option of the CRM software has helped in the increase in service and product inquiries and help in the lead creation. The customer support software and the contact center software are expected to have a good market share.
A huge quantity of personal as well as confidential data from the businesses and consumers is stored in the CRM software. Credit card information, sales data, the financial information, patients' health card and banking instructions are all included in the CRM software. Ensuring the safety and security of all of this data is a major issue for all the organizations. Stringent rules are made by the governments of various nations in order to protect the consumer data. There is a lot of data breach through the CRM software. So, it increases the security threat. the major restraint for the growth of this market is the increasing security threats to the information which is stored on the CRM softwares.
Due to the integration of artificial intelligence in the CRM softwares there is expected to be a fast growth across the globe. Integration of artificial intelligence in the CRM systems helps in improving the customer experience. It helps in machine learning, deep learning, natural language processing etc.
The time and the cost required for implementing the CRM software is challenging. It takes a lot of time, efforts, money and training. Another challenge for the CRM software is that even after trying to convince the teammates, there will be some people who will not want to use the software. The CRM softwares are not scalable with a growing business and therefore this is also a challenge. In case there is less research in order to understand what is needed for the business, a wrong type of CRM software will be chosen and implemented and this will lead to the failure of business.
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Marketing and sales automation
Lead generation and customer retention
By End User
Retail and consumer goods
IT and telecommunications
Customer Experience Management
Social Media Monitoring
By Enterprise Size
Small & Medium Enterprise
Middle East & Africa (MEA)
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