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Food delivery service bags Westpac Business Award

Home food delivery business My Food Bag has taken out the Excellence in Innovation Award in the Central division of the Westpac Auckland Business Awards for 2014.                          

My Food Bag says that the award recognises its innovative consumer offering and implementation of its home food delivery service.


“My Food Bag is a unique, one-of-a-kind product and service. From our complex e-commerce website and the intellectual property involved in creating our recipes, to our cold storage and logistical processes which enable us to deliver fresh ingredients and recipes to households nationally – My Food Bag is a revolution in innovation,” says My Food Bag Chair Theresa Gattung.


The award comes a week after My Food Bag's recognition at the NZ Deloitte Fast 50 Awards, where it was named Rising Star.

My Food Bag also won a Judges’ Choice award at the 2014 TVNZ NZ Marketing Awards in August while in October CEO Cecilia Robinson took out the Business and Innovation category at the annual NEXT Woman of the Year Awards.


My Food Bag was developed by 2013 EY Young Entrepreneur of the Year Cecilia Robinson together with Nadia Lim and prominent business leader Theresa Gattung. The concept is based on the home delivery of food parcels containing all the ingredients needed for a week’s main meals together with simple, healthy and delicious recipes.


It was originally launched in Auckland in March 2013 and expanded to Hamilton in June and Wellington in August last year. In June 2014 the service crossed the Tasman and is now operating in Sydney and Melbourne. It has also recently begun serving Tauranga, greater Waikato regions and Christchurch.


Currently My Food Bag has 10,000 subscribers and has delivered more than 2.5 million meals in New Zealand and Australia since it began business in March 2013.  The company employs 40 staff and turns over more than $30 million a year.