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Shareholders in D-Market Elektronik Hizmetler ve Ticaret (NASDAQ:HEPS) are in the red if they invested a year ago

D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) shareholders should be happy to see the share price up 14% in the last month. But that hardly compensates for the shocking decline over the last twelve months. Specifically, the stock price nose-dived 89% in that time. So it's not that amazing to see a bit of a bounce. The bigger issue is whether the company can sustain the momentum in the long term. We really hope anyone holding through that price crash has a diversified portfolio. Even when you lose money, you don't have to lose the lesson.

Now let's have a look at the company's fundamentals, and see if the long term shareholder return has matched the performance of the underlying business.

See our latest analysis for D-Market Elektronik Hizmetler ve Ticaret

Because D-Market Elektronik Hizmetler ve Ticaret made a loss in the last twelve months, we think the market is probably more focussed on revenue and revenue growth, at least for now. When a company doesn't make profits, we'd generally expect to see good revenue growth. That's because it's hard to be confident a company will be sustainable if revenue growth is negligible, and it never makes a profit.

In the last twelve months, D-Market Elektronik Hizmetler ve Ticaret increased its revenue by 26%. We think that is pretty nice growth. However, it seems like the market wanted more, since the share price is down 89%. One fear might be that the company might be losing too much money and will need to raise more. It seems that the market has concerns about the future, because that share price action does not seem to reflect the revenue growth at all.

You can see below how earnings and revenue have changed over time (discover the exact values by clicking on the image).

earnings-and-revenue-growth
earnings-and-revenue-growth

You can see how its balance sheet has strengthened (or weakened) over time in this free interactive graphic.

A Different Perspective

We doubt D-Market Elektronik Hizmetler ve Ticaret shareholders are happy with the loss of 89% over twelve months. That falls short of the market, which lost 11%. There's no doubt that's a disappointment, but the stock may well have fared better in a stronger market. With the stock down 29% over the last three months, the market doesn't seem to believe that the company has solved all its problems. Basically, most investors should be wary of buying into a poor-performing stock, unless the business itself has clearly improved. It's always interesting to track share price performance over the longer term. But to understand D-Market Elektronik Hizmetler ve Ticaret better, we need to consider many other factors. For example, we've discovered 3 warning signs for D-Market Elektronik Hizmetler ve Ticaret (1 shouldn't be ignored!) that you should be aware of before investing here.

If you are like me, then you will not want to miss this free list of growing companies that insiders are buying.

Please note, the market returns quoted in this article reflect the market weighted average returns of stocks that currently trade on US exchanges.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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