TGNA vs. ROKU: Which Stock Is the Better Value Option?

Investors with an interest in Broadcast Radio and Television stocks have likely encountered both TEGNA Inc. (TGNA) and Roku (ROKU). But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.

There are plenty of strategies for discovering value stocks, but we have found that pairing a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system produces the best returns. The proven Zacks Rank puts an emphasis on earnings estimates and estimate revisions, while our Style Scores work to identify stocks with specific traits.

TEGNA Inc. and Roku are sporting Zacks Ranks of #2 (Buy) and #3 (Hold), respectively, right now. The Zacks Rank favors stocks that have recently seen positive revisions to their earnings estimates, so investors should rest assured that TGNA has an improving earnings outlook. But this is only part of the picture for value investors.

Value investors also tend to look at a number of traditional, tried-and-true figures to help them find stocks that they believe are undervalued at their current share price levels.

Our Value category highlights undervalued companies by looking at a variety of key metrics, including the popular P/E ratio, as well as the P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that have been used by value investors for years.

TGNA currently has a forward P/E ratio of 9.10, while ROKU has a forward P/E of 148.44. We also note that TGNA has a PEG ratio of 0.91. This figure is similar to the commonly-used P/E ratio, with the PEG ratio also factoring in a company's expected earnings growth rate. ROKU currently has a PEG ratio of 3.03.

Another notable valuation metric for TGNA is its P/B ratio of 1.80. The P/B ratio is used to compare a stock's market value with its book value, which is defined as total assets minus total liabilities. For comparison, ROKU has a P/B of 11.32.

These metrics, and several others, help TGNA earn a Value grade of A, while ROKU has been given a Value grade of D.

TGNA is currently sporting an improving earnings outlook, which makes it stick out in our Zacks Rank model. And, based on the above valuation metrics, we feel that TGNA is likely the superior value option right now.

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