Yahoo Finance Walmart launches new grocery brand called bettergoods: Here's what to know
Walmart is launching its own private food brand called bettergoods, the company announced Tuesday.
Bettergoods is "a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value," the grocery giant said in a news release.
Walmart called the new brand a "fresh take on the culinary experience with elevated taste" while also noting its approachability and affordability. The company also said bettergoods is "thoughtfully curated" by Walmart's product development team and aims to bring "exciting culinary concepts directly to customers."
According to the news release, bettergoods items range in price from under $2 to under $15, with most products available for under $5.
The brand offers 300 items that include snacks, beverages, soups and coffee, among many other categories.
Walmart closing health centers: Walmart will close all of its 51 health centers in 5 states due to rising costs
Walmart says bettergoods items will fall within three "distinct category pillars," including:
◾ Culinary experiences: Items that spotlight innovative recipes, elevated ingredients and food-trend forward offerings, including specialty salts and seasonings.
◾ Plant-based: These products feature distinct green branding.
◾ "Made Without": This category offers a variety of options that cater to different dietary lifestyles, like gluten-free, or made without artificial flavors, colorings, or added sugars.
“Today’s customers expect more from the private brands they purchase – they want affordable, quality products to elevate their overall food experience," said Scott Morris, senior vice president of private brands, food and consumables at Walmart, in the news release. "The launch of bettergoods delivers on that customer need in a meaningful way,” Morris added.
“Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers," Morris said.
Bettergoods products are available now in-store and on Walmart.com for curbside pickup and same-day delivery, with the full line continuing to roll out over the coming months, according to Walmart.
Walmart to close all 51 health centers in 5 states
Walmart announced Tuesday it plans to close all of its health centers across the United States that for five years provided low-cost medical care to patients.
The company will shutter its network of 51 health clinics, located in five states, along with its telehealth business. The impending closures signify that Walmart is scuttling its initial plans to expand the services wider, citing the escalating operating costs and "challenging reimbursement environment," the company said in a news release.
"We determined there is not a sustainable business model for us to continue," the company said in a statement. "We understand this change affects lives – the patients who receive care, the associates and providers who deliver care and the communities who supported us along the way."
Contributing: Eric Lagatta, USA TODAY
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
This article originally appeared on USA TODAY: What is bettergoods? Walmart launches private label food brand
