Kellanova's Pop-Tarts brand earned a top honor at the 2024 Cannes Lions International Festival of Creativity Thursday, winning the first-ever Grand Prix for its Edible Mascot activation. In partnership with Weber Shandwick, Florida Citrus Sports, Publicis, and others, The First Edible Mascot was a delicious move to place Pop-Tarts at the center of the broader snacking conversation in a Crazy Good way at the Pop-Tarts Bowl game.
Partnership will fund growing of regenerative wheat for Cheez-It® and Club® crackers to be sold in Ahold Delhaize USA brand stores Wheat Crop Ahold Delhaize USA undertakes first farm-to-shelf regenerative agriculture pilot Full Field View Ahold Delhaize USA undertakes first farm-to-shelf regenerative agriculture pilot Field Shot Ahold Delhaize USA undertakes first farm-to-shelf regenerative agriculture pilot Cheez-It® crackers Ahold Delhaize USA undertakes first farm-to-shelf regenerative agricu
How do you use Artificial Intelligence (AI) in your day-to-day? Do you use it in your personal or professional life? From personalized recommendations to automated customer service, generative AI is not just a futuristic concept but a present-day reality that is transforming companies and the way we interact with them.