(Bloomberg) -- Uber Technologies Inc. is launching shuttle bus services to and from airports, concert venues and sports stadiums. The delivery company separately announced that Costco Wholesale Corp. is joining as a grocery partner on its delivery platform, Uber Eats. Most Read from BloombergSlovak Premier Fighting for Life After Assassination AttemptS&P 500 Tops 5,300 in Record-Breaking Stock Rally: Markets WrapUS Inflation Ebbs for First Time in Six Months in Relief for FedChina Considers Gove
Uber Technologies is introducing a shuttle service in the U.S. and widening a delivery tie-up with membership-only retailer Costco as part of a series of initiatives unveiled on Wednesday to attract price-conscious consumers amid competition from rival Lyft . The initiatives were unveiled at the company's GO-GET annual event for new products and are meant to maintain growth at the ride-share and delivery giant after a strong 2023 that saw it reporting its first-ever annual profit. The San Francisco, California-based company said it will allow Uber Shuttle users to reserve up to five seats in advance on buses operating in high-traffic areas like airports, concerts, and sports events.
Uber wants to make it cheaper to get a ride to the airport, concerts or sporting events.